{"id":26824,"date":"2026-03-13T20:48:13","date_gmt":"2026-03-13T19:48:13","guid":{"rendered":"https:\/\/ff.unze.ba\/?p=26824"},"modified":"2026-03-13T20:53:57","modified_gmt":"2026-03-13T19:53:57","slug":"sportski-marketing-iz-perspektive-medija-predavanje-za-studente-filozofskog-fakulteta","status":"publish","type":"post","link":"https:\/\/ff.unze.ba\/en\/sportski-marketing-iz-perspektive-medija-predavanje-za-studente-filozofskog-fakulteta\/","title":{"rendered":"Sportski marketing iz perspektive medija: predavanje za studente Filozofskog fakulteta"},"content":{"rendered":"<div dir=\"auto\">Na studijskom programu Tjelesni odgoj i sport Filozofskog fakulteta Univerziteta u Zenici odr\u017eano je gostuju\u0107e predavanje iz predmeta Sportski marketing pod nazivom \u201eSportski marketing \u2013 vi\u0161e od igre\u201c. Gost predava\u010d bio je Taib Bajramovi\u0107 iz RTV Zenica, koji je svoje profesionalno iskustvo podijelio sa studentima \u010detvrte godine.<\/div>\n<div dir=\"auto\">Tokom predavanja Bajramovi\u0107 je govorio o ulozi i zna\u010daju marketinga u savremenim medijima, posebno u kontekstu sporta. Studente je upoznao s na\u010dinom funkcionisanja marketinga u televizijskom okru\u017eenju, procesom planiranja promotivnih aktivnosti, kao i saradnjom medija sa sportskim organizacijama i doga\u0111ajima.<\/div>\n<div dir=\"auto\">Poseban akcenat stavljen je na razvoj digitalnih platformi i sve ve\u0107i zna\u010daj dru\u0161tvenih mre\u017ea u savremenom sportskom marketingu. Studenti su imali priliku saznati na koji na\u010din se sportski sadr\u017eaji promovi\u0161u kroz televiziju, web portale i dru\u0161tvene mre\u017ee, te kako mediji doprinose popularizaciji sporta i izgradnji prepoznatljivih sportskih brendova.<\/div>\n<div dir=\"auto\">\n<p>Predavanje je proteklo u interaktivnoj i dinami\u010dnoj atmosferi, a studenti su kroz razgovor i pitanja dobili vrijedne uvide u prakti\u010dne aspekte rada u oblasti sportskog marketinga. Ovakva gostuju\u0107a predavanja predstavljaju va\u017ean segment nastave jer doprinose povezivanju teorijskih znanja sa konkretnim iskustvima iz profesionalne prakse.<\/p>\n<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\n<div id=\"gallery-1\" class=\"wpex-gallery wpex-grid wpex-grid-cols-3 wpex-gap-20 wpex-lightbox-group wpex-mb-20\"><figure class=\"gallery-item\"><a href=\"https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092521.jpg\" class=\"wpex-lightbox-group-item\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092521-225x300.jpg\" alt=\"\" srcset=\"https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092521-225x300.jpg 225w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092521-768x1024.jpg 768w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092521-1152x1536.jpg 1152w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092521-9x12.jpg 9w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092521-200x267.jpg 200w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092521.jpg 1200w\" width=\"225\" height=\"300\"><\/a><\/figure><figure class=\"gallery-item\"><a href=\"https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520.jpg\" class=\"wpex-lightbox-group-item\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-300x225.jpg\" alt=\"\" srcset=\"https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-300x225.jpg 300w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1024x768.jpg 1024w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-768x576.jpg 768w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1536x1152.jpg 1536w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-16x12.jpg 16w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-200x150.jpg 200w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520.jpg 1600w\" width=\"300\" height=\"225\"><\/a><\/figure><figure class=\"gallery-item\"><a href=\"https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092522.jpg\" class=\"wpex-lightbox-group-item\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092522-225x300.jpg\" alt=\"\" srcset=\"https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092522-225x300.jpg 225w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092522-768x1024.jpg 768w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092522-1152x1536.jpg 1152w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092522-9x12.jpg 9w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092522-200x267.jpg 200w, https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092522.jpg 1200w\" width=\"225\" height=\"300\"><\/a><\/figure><\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Na studijskom programu Tjelesni odgoj i sport Filozofskog fakulteta Univerziteta&hellip;<\/p>","protected":false},"author":12,"featured_media":26833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-bs","entry","has-media"],"rttpg_featured_image_url":{"full":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"landscape":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"portraits":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"thumbnail":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1-150x150.jpg",150,150,true],"medium":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1-300x180.jpg",300,180,true],"large":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1-1024x614.jpg",980,588,true],"1536x1536":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1-1536x922.jpg",1536,922,true],"2048x2048":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"trp-custom-language-flag":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1-18x12.jpg",18,12,true],"depicter-thumbnail":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1-200x120.jpg",200,120,true],"lightbox":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"search_results":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"blog_entry":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"blog_post":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"blog_post_full":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"blog_related":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"staff_entry":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"staff_post":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"staff_related":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"testimonials_entry":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false],"gallery":["https:\/\/ff.unze.ba\/wp-content\/uploads\/2026\/03\/1000092520-1.jpg",1600,960,false]},"rttpg_author":{"display_name":"Vehid Kurti\u0107","author_link":"https:\/\/ff.unze.ba\/en\/author\/vehid\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/ff.unze.ba\/en\/obavijesti\/uncategorized-bs\/\" rel=\"category tag\">Uncategorized @bs<\/a>","rttpg_excerpt":"Na studijskom programu Tjelesni odgoj i sport Filozofskog fakulteta Univerziteta&hellip;","_links":{"self":[{"href":"https:\/\/ff.unze.ba\/en\/wp-json\/wp\/v2\/posts\/26824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ff.unze.ba\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ff.unze.ba\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ff.unze.ba\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ff.unze.ba\/en\/wp-json\/wp\/v2\/comments?post=26824"}],"version-history":[{"count":3,"href":"https:\/\/ff.unze.ba\/en\/wp-json\/wp\/v2\/posts\/26824\/revisions"}],"predecessor-version":[{"id":26832,"href":"https:\/\/ff.unze.ba\/en\/wp-json\/wp\/v2\/posts\/26824\/revisions\/26832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ff.unze.ba\/en\/wp-json\/wp\/v2\/media\/26833"}],"wp:attachment":[{"href":"https:\/\/ff.unze.ba\/en\/wp-json\/wp\/v2\/media?parent=26824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ff.unze.ba\/en\/wp-json\/wp\/v2\/categories?post=26824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ff.unze.ba\/en\/wp-json\/wp\/v2\/tags?post=26824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}